Aether Apparel unveils custom Arty helmets to help African communities – Robb Report

EtherThe latest range of motorcycle helmets from will make you stand out from the crowd for all the right reasons. Not only are the one-of-a-kind seashells decorated with eye-catching personalized artwork, they also have a humanitarian side to them.

The outerwear brand has collaborated with luxury helmet makers at Veld to launch the colorful 13-piece collection, designed to help African communities in need.

Each helmet features the work of one of 13 independent artists and is finished to Veldt’s exacting standards. The hull is hand molded from Japanese carbon fiber and fired in a special autoclave machine. This painstaking process takes around six hours and is carried out in Veldt’s workshop in Amoy, China.

Helmet by artist Susan Walsh

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The bucket is equipped with innovative rivets so you can secure accessories with screws, while ventilation grooves and Coolmax fabric keep riders comfortable and cool. Inside, your precious melon will be cradled by supple leather from Portugal and held in place with a double D ring and chin strap. The interior padding can also be removed for a custom fit and easy washing.

All proceeds will go directly to Riders for Health, a non-profit organization that provides motorcycles to health workers in Africa, so they can reach patients in remote areas. Aether also equips doctors on two wheels with the brand’s latest motorcycle equipment.

“When we first heard about Riders for Health, we were blown away how a motorcycle – which we usually think of for fun – could be a vital medical device for Africans in rural areas,” said Palmer West, co-founder of Aether.

Aether x Veldt Helmet

Helmet by artist Rudy Shepherd

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Indeed, the humble two-wheeler can help doctors reach about five times more patients than they usually would on foot. And, over the past three decades, Riders for Health has mobilized health workers in seven different African countries to improve access to vaccinations, emergency services and medicines. The group also conducts rigorous maintenance and repair training so that the machines stay in top condition and important work can continue.

“It’s always nice to be able to combine a personal passion with a good cause that helps those in need,” adds Aether co-founder Jonah Smith.

We couldn’t agree more.

Aether x Veldt helmets are priced at $ 2,500 each. You can browse the whole range here, or check out some of our favorites below.

Aether x Veldt Helmet

Helmet by artist Tamara Gayer

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Aether x Veldt Helmet

Helmet by artist Rob Carter

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Aether x Veldt Helmet

Helmet by artist Ori Carino

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Aether x Veldt Helmet

Helmet by artist Leah Tinari

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Aether x Veldt Helmet

Helmet by artist Karen Heagle

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Aether x Veldt Helmet

Helmet by artist Jean-Claude Goldberg

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