Amstel Malta will continue to elevate African culture with historic AMVCA sponsorship – The Sun Nigeria

By Chinwendu Obienyi

from Nigeria The Premium Malt brand, Amstel Malta, produced by Nigerian Breweries Plc, has once again reiterated its position as a brand at the forefront of uplifting and promoting opportunities in music, film and modern African culture.

This comes after the brand was the title sponsor of the just-concluded 8th Africa Magic Viewers’ Choice Awards (AMVCA) 2022.

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The brand then sponsored five events during the AMVCAs, namely the Sponsors Cocktail Party, MTF Screening Day, Content Marketplace Day, Digital Content Creators Day, Nominees Gala and Major Awards.

The brand was also responsible for the prizes attached to specific award categories at the event, while emphasizing fun and authenticity for attendees of this year’s AMVCAs and creating a platform for authentic and meaningful experiences for all participants.

The AMVCA, held from Saturday May 7 to Saturday May 14, 2022, was an eight-day celebration of African entertainment, fashion and culture, with various recognitions given to pioneers and innovators in the entertainment industry.

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The brand in a statement said: “As a brand committed to investing in African stories and indigenous creatives, Amstel Malta recognizes the need to applaud the hard work of those who use their exceptional talents to build the creative industry and encourage young emerging talent.

Additionally, Amstel Malta is known to be a pillar of support for the Nigerian entertainment industry through impactful partnerships and ties with platforms that create opportunities and recognize African creatives, such as the Mama Mia foundation, comedy musical directed by Lala Akindoju and, of course, it is a constant and massive sponsorship of the AMVCAs.

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Notable AMVCA 2022 winners included Izu Ojukwu and Okey Ogunjiofor – Best Overall Film for Amina, Osas Ighodaro and Stan Nze, who won Best Actress in a Drama and Best Actor in a Drama, respectively, for their performances in Rattlesnake. : The Ahanna Story, Teniola Aladese – AMVCA Trailblazer Award, and Uche Nnanna Maduka, who received the award for Best Indigenous Language (Igbo) Film or TV Series for Nne-Ka.

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