Cenizaro Hotels & Resorts launches Dollar-A-Day initiative

Committed to inspiring change for a better and more sustainable future, Cenizaro Hotels & Resorts is delighted to launch a new philanthropic initiative for 2022, A dollar a day. An extension of the luxury hotel brand’s existing Cenizaro Cares program, the new initiative is dedicated to improving the well-being of those in need within local resort communities. Spanning the globe, the portfolio includes properties in some of the world’s most captivating destinations, from Marrakech to the Maldives, and Cenizaro is committed to ensuring that each of the destinations thrives for generations of residents and travelers to come.

Under the direction of Alexys Tjhia, Director of Corporate Responsibility, the A dollar a day initiative, encourages guests to have a positive impact on the destinations they visit, by donating one dollar per day of stay. These donations will be used to support local beneficiaries and ultimately enrich the lives of underprivileged children and families within the communities served and operated by Cenizaro Hotels & Resorts. Plus, resorts will match* all donations dollar-for-dollar to help advance charitable community projects. The donation will automatically be included in the bill upon departure, and all guests will have the option to opt out or increase the overall donation upon departure.

Ensuring the brand makes a difference where it matters most, Cenizaro has tasked each property with choosing a beneficiary who resonates with the on-site team and, in turn, the local community. For example, in Morocco, thousands of children are abandoned every year, and to combat this devastating reality, the village of Dar Bouidar was born in 2015. Those who visit La Maison Arabe, in Marrakech, can donate to the village d’enfants de Dar Bouidar which provides abandoned children with a safe home, community and education, and is currently home to 120 children, with additional villages in the works.

While guests of The Residence Zanzibar can donate to the Assalam Community Foundation, funding their mission to provide education and income to African children and women. Donations contribute to vocational training, social entrepreneurship and humanitarian aid, which translates into a better quality of life for generations to come. To improve the lives of people on the surrounding islands, funds raised by The Residence Maldives will go directly to the local hospital, enabling them to upgrade their operating room, the local school, where they want to build a new library for students. and towards setting up a composting farm to educate islanders on the best ways to use green waste.

By launching the A dollar a day initiative, Cenizaro hopes that each of the properties will become increasingly grounded in the community, while allowing guests to have a positive impact that will be felt long after their stay. Alexys Tjhia, Director of Corporate Responsibility, says, “At Cenizaro, we are committed to helping causes that are close to the hearts of the local communities in which we find ourselves and hope through the A dollar a day initiative, we can begin to make a real difference. This is just one of many initiatives Cenizaro plans to launch this year, and the brand looks forward to growing the broader Cenizaro Cares program throughout 2022 and beyond.

For all donation/beneficiary enquiries, please email the team at cenizaro.cares@cenizaro.com

*Capped at an annual fee


About Cenizaro Hotels & Resorts

The hotel arm of Bonvests Holdings Limited, Cenizaro Hotels & Resorts is a leading international property and hospitality company with a portfolio of independent luxury hotel properties in some of the world’s most desirable locations, each reflecting a personality and sense of place. distinct.

© Press release 2022

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