Connecting African culture, creativity and community

As CEO of Amplify Africa, Dami Kujembola is on a mission to create a global representation of African and Diaspora talent, and connect them to their homeland.

The contribution of the African Diaspora to the continent’s GDP cannot be overstated. A total of $45 billion was remitted to sub-Saharan Africa in 2021, an increase of 6.2% over the previous year according to the World Bank.

And Dami Kujembola, CEO and Co-Founder of Amplify Africa, is the man on a mission to further harness those resources and connections and make an economic impact in Africa.

Together with his co-founder Timi Adeyeba, who acts as COO, he creates platforms for education in different African cultures while promoting African creativity to a global audience.

At its core, Amplify is an entertainment/media company, born out of Kujembola’s passion for entertainment law and providing better representation and red carpet treatment to African artists who travel to Hollywood to receive prestigious awards like BETs. Awards.

“We started by throwing parties and we had our first parties to welcome our friends who were nominated for the BET Awards and we wanted them to feel welcome when they came to Los Angeles. We had artists like AKA and other great artists and we saw the interest in people to be represented,” he says, recalling the trip.

From there, the parties grew bigger and more prestigious, such as when they partnered with the United States Congress to hold a gala to promote Africa to the world.

“A congresswoman offered to speak at the first event and gave us certificates that legitimized our events and we began hosting the Afro ball gala in partnership with her office.

“We gave out awards to amazing Africans but they didn’t get a chance to speak and empower people so the idea for Africon (Amplify’s flagship event) was to create a platform form where you have successful people in their field to impact knowledge and get people to learn from them and show the world that these amazing Africans exist,” says Kujembola.

It was a far cry from his debut in Nigeria. After the assassination of his grandfather who was a politician, Kujembola vowed to become a lawyer in order to ward off the bad guys. After earning a law degree from Babcock University, he interned at a law firm and it was there that he found his mentor who would be essential to his legal career.

“One of my teachers was really cool and well dressed and he taught IP so I wanted to be like him and that’s how my interest in IP/entertainment law started. So I articled at his law firm before I finished law school and once I finished most of my law school I decided that was the area I wanted to specialize in,” says Kujembola .

After working for a year, he joined a fledgling label start-up.

“A friend of mine took me to this entertainment conference and there seemed to be a lot of chaos and lack of structure within the Nigerian entertainment system and as a lawyer I wanted to step into that space and build this structure. I decided that I wanted to focus on entertainment law because it wasn’t as developed and crowded as criminal law, so I thought that was the best place for me to grow. says Kujembola.

When he moved to Los Angeles for his master’s degree at the University of Southern California, he found himself working for an entertainment company that, among other things, managed artists.

“My experience as an immigrant in another country pushed me more to create a business that could help create representation for African talent and the African diaspora. So I have always featured African talent but they don’t I also wanted to educate the world about Africa because I was tired of answering questions about gorillas and if we had cell phones in Africa,” Kujembola says.

This pushed him to create a company that would provide more representation for Africans and create community. Africon is a ripple effect of Kujembola and Adeyeba’s intention to build community, represent and educate people on the African continent. Another company goal is to reconnect African Americans to their ancestral homeland.

“We realized that it was not just immigrants who yearned for this reconnection to the continent. There are many people [who] because of slavery were deprived of this reconnection and because of the negative stories told by Africans in the mainstream media, many people had no pride in affiliating with the continent,” says Kujembola.

Under his leadership, Amplify Africa has grown with a digital audience of over 50,000 millennials across the US, UK and Brazil and produced over 100 events focused on authentic store communication on the continent so that the members of the diaspora are proud to associate themselves with Africa and, in the long term, revive its economy.

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