Culturati uses African culture to increase GDP and fight unemployment -Aregbe | The Guardian Nigeria News

Through Monsurudeen Olowoopejo

January 27, 2021 | 11:08

The organizer of Africa’s largest cultural fusion, Culturati, Idris Aregbe, said the movement will continue to take advantage of the continent’s rich culture to retain employment in the tourism sector and increase gross domestic product ( GDP) in 2021 beyond the planned limit. Aregbe said Culturati will aggressively promote tourism to ensure that Nigerians …

The organizer of Africa’s largest cultural fusion, Culturati, Idris Aregbe, said the movement will continue to take advantage of the continent’s rich culture to retain employment in the tourism sector and increase gross domestic product ( GDP) in 2021 beyond the planned limit.

Aregbe said Culturati will aggressively promote tourism to ensure that Nigerians directly dependent on the sector for their survival keep their jobs into the new year.

He said the sector that previously contributed 5.1% of Nigeria’s GDP could contribute to the country’s economic growth beyond the 1.1% predicted for 2021 by some experts if properly tapped and if the cultural potentials are released to meet the needs of the country.

The organizer gave this assurance at the 13th annual Unleashing African Potentials entertainment festival, which took place on a grand scale and drew such figures as philanthropist Princess Toyin Kolade, and actresses. , Toyin Abraham and Yvonne Jegede, and several others recently.

In his opening remarks, the organizer, while describing culture as a real tool for nation-building, stressed the importance of exploring the enormous diversity of African culture, describing it as a fertile area in waiting for more explorers to join Culturati in the development of the sector.

“The latent economic potentials of African culture can be translated into a vehicle for creative expressions, value creation and youth empowerment; Culturati is committed to breaking down barriers and creating opportunities in African culture for the benefit of Africans ”.

While emphasizing that cultural tourism is one of the world’s fastest growing markets, the tourism expert noted that culture and creative industries are increasingly becoming a tool to promote cultural destinations and strengthen the competitiveness.

With a very deep understanding of this, Culturati, he added: “For thirteen years, has explored the cultural diversity of Africa, promoted African arts and artists, developed local businesses and helped transform the passion of young culture enthusiasts in profit ”.

Apart from this, Culturati has become a viable economic tool, Aregbe revealed that the movement has supported the culture of motivating young people and future creative minds to trust their culture to make their dreams come true.

According to him, Culturati’s vision is to restore the pride of African culture, to promote it as an agent of strengthening creativity, social cohesion and economic emancipation.

Speaking further, the cultural enthusiast asserted that “Culturati has sustainably projected and celebrated Africa’s unique cultural traditions on its annual platform through educational, informative and entertaining cultural programs in partnership with other stakeholders and the Lagos State government; thus increasing the efforts of governments to empower young creatives while developing and supporting the creative industry.

Idris added that “Culturati has fostered the development of Africa’s tangible and intangible cultural assets and has supported the fusion of culture and tourism as the main drivers of attractiveness of destinations”, thus echoing the vision the Governor of Lagos State, Babajide Sanwo-Olu on tourism, inscribed in the profile of the event, as the new frontier of economic prosperity.

The highlight of the event was the Special Recognition and Awards, where notable personalities who have had an impact on the African cultural space were duly recognized and awarded for their remarkable achievements. The recipients of the evening included CEO of Sujimoto Construction Limited, Sijibomi Ogundele, Founder of Nike Arts Gallery, Nike Okundaye, Yemi Alade, Swanky Jerry, Victor Afolabi, Pelu Awofeso, Founder of Tiannah Empire, Toyin Lawani, etc. .

Recall that Culturati started as Sisi Oge thirteen years ago. The Culturati brand has grown into a pan-African cultural movement today, providing exposure to suppliers, creating business partnerships and intercontinental alliances, while celebrating Africa’s cultural heritage and fostering its unity through strategic networking.

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