Dubai-based Aleph Hospitality expands presence in Africa with two hotels in Uganda

Leading independent hotel management company, Aleph Hospitality, entered the Ugandan market with the signing of a management contract to operate two boutique hotels; Masheda Palms in Buyala and A’lure Hotel & Suites in Kampala. Aleph Hospitality’s portfolio now spans six countries on the African continent.

Bani Haddad, Founder and Managing Director of Aleph Hospitality, said, “I am personally very excited to start operations in Uganda. It is a country that leaves an everlasting impression on visitors, a country with breathtaking landscapes, exotic wildlife, kind-hearted people and cultural diversity. By welcoming Masheda Palms and A’lure Hotel & Suites into the Aleph family, we promise to share our regional knowledge and international best practices to help them reach their full potential and, at the same time, support the rebuilding of the tourism sector by Uganda. .”

The timing coincides with the Uganda Tourism Board’s launch of its new ‘Explore Uganda, the Pearl of Africa’ marketing strategy. As Uganda reopens to international visitors, the country is focused on rebuilding the tourism sector after the impact of the pandemic. Speaking at the launch, the country’s President, HE Yoweri Kaguta Museveni urged the world to explore Uganda and the uniqueness of its land. Uganda is home to three UNESCO World Heritage Sites and its diverse landscape includes the huge Lake Victoria, the birthplace of the Nile, Murchison Falls, the snow-capped mountains of Rwenzori and the Bwindi Impenetrable Forest, a sanctuary of the last world. mountain gorillas.

Located in a leafy residential area of ​​the capital, Kampala, close to Rubaga Cathedral and the Uganda Museum, A’lure Hotel & Suites opened in November 2020. The boutique hotel has all the amenities contemporary amenities of a four star hotel. plus quiet zones for creative thinking, palm trees, cool breezes and a laid-back vibe.

Masheda Palms, located in the town of Buyala, opened in July 2020 and offers authentic thatched roof cottages in a green setting with secret morning coffees and story time around the fireplace. Popular with families, the resort is ideally located for experiences such as nature walks, flower gardens, heritage and architectural memorabilia.

Sherinah Ainembabazi, Director of Masheda Palms Kamala Limited, owner of both properties, said, “We are delighted to partner with Aleph Hospitality as the leading independent hotel management company in the market. The team’s vast expertise in hotel management, proven track record in Africa and in-depth knowledge of the industry here in the region will no doubt be a fantastic asset to our properties and we look forward to a long and fruitful cooperation.

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either as a franchise for branded properties or as a white label operator for luxury hotels. independent brands.

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