International hotel management company, Aleph Hospitality, entered the Ugandan market with the signing of a management contract to operate two boutique hotels; Masheda Palms in Buyala along Mityana Road and A’lure Hotel & Suites in Kampala.
Aleph Hospitality’s portfolio now spans six countries on the African continent.
Bani Haddad, Founder and Managing Director of Dubai-based Aleph Hospitality, said, “I am personally very excited to start operations in Uganda. It is a country that leaves an everlasting impression on visitors, a country with breathtaking landscapes, exotic wildlife, kind-hearted people and cultural diversity.
He added, “By welcoming Masheda Palms and A’lure Hotel & Suites into the Aleph family, we promise to share our regional knowledge and international best practices to help them reach their full potential and, at the same time, support the reconstruction. of the tourism sector in Uganda.
The timing coincides with the Uganda Tourism Board’s launch of its new ‘Explore Uganda, the Pearl of Africa’ marketing strategy.
As Uganda reopens to international visitors, the country is focused on rebuilding the tourism sector after the impact of the pandemic.
Speaking at the launch of UTB’s new marketing strategy, President Museveni urged the world to explore Uganda and the uniqueness of its land.
Uganda is home to three UNESCO World Heritage Sites and its diverse landscape includes the sprawling Lake Victoria, birthplace of the Nile, Murchison Falls, the snow-capped mountains of Rwenzori and the Bwindi Impenetrable Forest, sanctuary of the last mountain gorillas of the world. .