By SOLOMON NDA-ISAIAH
Over the years, ViacomCBS Networks Africa has captured the hearts and minds of viewers with their leading youth, entertainment and lifestyle brands MTV, MTV Base and BET Africa, as well as the VJs that viewers have learned to to know and to love.
VJs are the original influencers and through their popular MTV Base VJ research the network opened up the industry and introduced us to people like Ehiz Okoeguale, Folu Storms, Nenny B, Sammy Walsh, Nomuzi Mabena, Sizwe Dhlomo, Kim Jayde , Fikile ‘Moeti from Fiks, Tshego Koke and Ntandose to name a few.
These people have shaped popular culture, rubbed shoulders with global superstars and represented Africa on international stages through a single point of contact, ViacomCBS Networks Africa. The brand will deepen that impact by reintroducing fan favorites and new faces with the launch of Culture Squad.
The Culture Squad is a team of visionaries, creatives and trendsetters who advance culture through the youth brands of the MTV network, MTV Base and BET Africa.
This platform will give African talent a bigger stage to show off their distinct originality, highlighting how they influence cultural shifts, set trends and lead the conversation through a portfolio of VJ-centric content. VJs on the network’s pan-African platforms will be at the forefront of culture by hosting iconic moments, meeting industry players at home and abroad, entertaining viewers through multiple shows and getting involved in significant causes close to their hearts.
World Twala, Senior Vice President and General Manager of ViacomCBS Networks Africa, commented: “Base Day is a celebration and recognition of the power of youth culture across Africa.
MTV Base will continue to partner with trendsetters in all of our brands. The Culture Squad reaffirms this commitment and we are delighted to welcome our new base MTV VJ Shamiso and Uncle Vinny to the family, as we elevate African talent to even higher heights and open up the industry.
The Culture Squad will consist of fan favorites from viewers including Ehiz Okoeguale from Nigeria, whose first introduction to fame was winning the MTV Base VJ Search competition in 2011 and his career has skyrocketed ever since. Aside from being one of the continent’s most recognizable presenters, Ehiz has also left his mark on the African fashion and modeling sphere. Folu Storms no longer needs to be featured after competing in the 2012 MTV Base VJ Search. She has since made a name for herself on radio and as an actress, starring in MTV’s Shuga series.
Nenny B joined the MTV Base family as a VJ in 2018 and has since become a popular and sought after VJ on Nigerian TV screens. She continues to thrive as a content curator for various brands.
Commenting on how it feels to be a pioneer member of the Culture Squad, Ehiz said, “Being part of the MTV Base family has been an exciting experience for me. Working with a team that doesn’t just allow me to lend my voice to this huge platform that constantly embraces and advocates for the inclusion of young people in pop culture is beyond amazing. These are exciting times.
“I am proud to be part of a team that continues to find ways to advance culture. Knowing that I have a role to play and a voice to lend to this generation is truly magical, ”reiterated Folu Storms.
The Culture Squad promises to deliver Afro-centric, dynamic and innovative content to viewers of the network’s entertainment and lifestyle brands.