Hotels are offering guests $12,000 stem cell therapies, chewing classes and IV drips in a luxury wellness kick

The Wall Street Journal reported that the Peninsula Hotel in New York, the German medispa Lanserhof and the Four Seasons Resort Maui in Hawaii were among the hotels plunging into bizarre wellness courtyards to attract wealthy and increasingly concerned about their health.

The report says the cornerstone of Lanserhof’s program was the Mayr cure, which involves multi-day fasting, lessons in proper chewing — with more than 30 chews per bite recommended — and abdominal massages. The hotel should introduce MRI machines and CT scanners for preventive diagnostic sessions. If that’s not enough to satisfy guests, there’s also a psychologist on site.

Lanserhof isn’t alone in offering a range of expensive alternative treatments, according to the WSJ.

The Four Seasons in Wailea, Hawaii, where rooms can cost $20,000 a night, offers guests a selection of intravenous (IV) infusions and ozone therapy alongside the Next Preventive and Diagnostic Health Care Center. Health based in Los Angeles. The hotel also offers 60-minute stem cell therapy sessions for guests at a cost of $12,000 each.

“According to research, [stem cells] can help orchestrate and improve cellular communication, optimizing the efficiency of various bodily processes, which can improve overall vitality,” Next Health president and co-founder Kevin Peake told the WSJ.

But the Food and Drug Administration (FDA) has issued warnings about regenerative medicine therapies, including stem cells in the past. He had received reports of blindness, tumor formation and infections due to the use of unapproved products.

According to a report by the Global Wellness Institute, wealthy people spend more on alternative treatments.

The report found that the global wellness economy was worth $4.4 trillion in 2021, with wellness tourism accounting for $436 billion. The study predicted that wellness tourism would grow by more than 20% annually between 2020 and 2025 after a pandemic-induced slowdown last year.

Ranch CEO and co-founder Alex Glasscock told the WSJ that bookings at the Rome-based group’s spa, where guests take four-hour hikes and a deep-tissue treatment, were starting to fill up six months ago. advance in sign of resurgent demand.

The hotels and medispas mentioned in the article did not immediately respond to Insider’s request for comment.

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