How MutliChoice leverages its platform to empower African communities

A WeSpire study found that Gen-Z is “the first generation to prioritize goal over salary.” They read mission statements and values ​​documents to choose where they work and want their employer’s values ​​to match their values. At MultiChoice, purpose is in our DNA, as a company we realize that if our communities don’t thrive, our business won’t thrive. Having local offices in 15 countries also allows us to expand our group’s efforts while taking into account the nuances of our communities and the key challenges they face. Our goal is to use the power of entertainment to enrich lives. We entertain, inform and empower African communities who in turn inspire and build us. And guiding us in everything we do are our corporate values ​​of CARE, CONNECT and CREATE and the Leadership Charter. MultiChoice is well positioned to reach large scale audiences. And we recognize the essential role we play in society to inform and educate the public about relevant issues that affect our communities. Due to our reach across the continent, we use DStv, GOtv and Showmax platforms to raise awareness and mobilize resources to address social challenges. Using our platforms for good, we consistently partner with nonprofits and civil society to raise awareness on matters of public interest and mobilize resources to address social challenges. Join CNBC Africa’s Morwick Pietersen for a conversation with MultiChoice’s General Affairs Group Director, Collen Dlamini, as they discuss how the MultiChoice Group continues to use its platform for good to solve complex global challenges. .

Monday 30 May 2022 16:00:53 GMT

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