Jakarta (ANTARA) – Indonesia has joined the Makkah Expo for Hotels & Restaurants 2022, taking place at Makkah Exhibition Center, Makkah, Saudi Arabia, from March 7-9, 2022, to boost exports to Saudi saudi.
“The large market share of expatriates and Umrah and Hajj pilgrims is a great opportunity for Indonesian products,” said Ministry of Commerce Director General for National Export Development, Didi Sumedi, on Tuesday.
Through this event, Indonesia is also seeking to take advantage of Saudi Arabia’s single market, while targeting the Middle East and Africa, he said.
Indonesia’s participation in Makkah Expo is the result of cooperation between the Ministry of Commerce, the Consulate General of Indonesia in Jeddah and the Indonesian Trade Promotion Center (ITPC) in Jeddah, he said.
Additionally, Sumedi said, the expo is a platform to meet and network with international companies from various countries.
“Mecca Expo 2022 also opens up the possibility of exploring business development cooperation in the Gulf Cooperation Council (GCC) countries and the African region, given Makkah’s position as one of the main destination centers for Muslims around the world,” Sumedi said.
Indonesia’s pavilion at the expo spans 45 square meters, with six companies showcasing products ranging from food, drink, crackers to toiletries, he said.
Indonesia’s participation in the expo also follows the signing of a Memorandum of Understanding by the Ministry of Commerce, Ministry of Religious Affairs, Ministry of Cooperatives and Small and Medium Enterprises and Chamber of Commerce and Indonesian Industry on January 13, 2021, for increasing the role of small and medium-sized enterprises (SMEs) in meeting the needs of Indonesian Hajj and Umrah pilgrims, Sumedi said.
The Indonesian Pavilion was officially opened by Indonesian Consul General Eko Hartono.
Hartono said Indonesia’s participation in the expo is one of the efforts of Indonesian representatives in Saudi Arabia to promote Indonesian products, especially those that meet the needs of hotels and restaurants.
“We are seeing quite a high enthusiasm from Saudi companies to import Indonesian products. This corresponds to the lifting of restrictions on health protocols which came into effect on March 6,” he explained.
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ITPC Jeddah Director Muhammad Rivai Abbas said Indonesian exhibitors will also have business meetings with Saudi companies and importers at the expo.
In 2021, the total trade between Indonesia and Saudi Arabia was recorded at $5.55 billion, he noted.
“The value of Indonesian exports to Saudi Arabia in 2021 was the highest in the last five years (2017-2021). It also showed optimism that Indonesian products are gaining acceptance in the Saudi market,” Abbas stressed.
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