By Adedapo Adesanya
In the first quarter of 2022, Radisson Hotel Group increased its portfolio with five new hotels in line with its ambitious plan for growth and development in Africa.
In 2022, the Cape Town-based group aims to add more than a dozen hotels, reaching just over 100 hotels in operation and development on the continent.
Last year, Radisson Hotel Group set a record with 14 hotel signings in countries including Morocco, Djibouti, Ghana and Zambia, adding more than 2,500 rooms to its African portfolio.
The group’s considerable growth is aligned with its 2025 target of reaching over 150 properties across Africa, up from nearly 100 hotels today.
The five new hotel signings in the first quarter of 2022 cover the continent, from Ethiopia and Senegal to Tunisia and Ghana, and span the entire brand portfolio of the Group, from the upscale brand fast-growing Radisson to the Group’s newest conversion brand, Radisson Individuals.
Currently under construction, the Radisson Hotel Addis Ababa Bole Airport is set to open before September 2023 and will be the first Radisson-branded hotel in East Africa.
The facility is adjacent to the country’s new national stadium which is still under construction and close to Africa’s third largest airport hub, Bole International Airport.
In Senegal, the group will have the first Radisson resort in Africa and the second Radisson-branded property when it opens in 2024. Saly is the second most popular tourist destination in the country after Dakar, the country’s capital.
Opening in the second quarter of 2022, the Radisson Hotel Sfax, Tunisia will be the city’s first and only internationally branded upscale hotel.
The existing independent hotel – La Maison Blanche Tunis will also undergo a complete renovation before reopening in January 2023. It joins the Group’s two existing hotels in operation and three under development in Tunisia, with a total of nearly 1,000 rooms.
The group’s third property in Accra and the first of two Radisson Individuals hotels to open in Ghana is set to launch this quarter and will feature various rooms and suites, including a three-bedroom penthouse and a premium presidential suite, as well as hotel serviced apartments offering a separate living room, a balcony and a fully equipped kitchen.
Speaking on this, Mr. Elie Younes, Executive Vice President and Chief Global Development Officer, said, “Africa remains a key focus for us. We remain committed to unlocking its potential and supporting its people with the many job creations we are contributing across the continent.
“Despite the challenges of the pandemic, we have maintained strong growth momentum with many key milestones while continuing to solidify our position as one of the leading operators on the continent with the most diverse portfolio in over 30 African countries. .
“In 2022, we aim to add a dozen hotels to our portfolio across the continent, which will surpass the 100 hotel mark in operation and development and ultimately aim to reach 150 hotels by 2025.”
For his part, Mr. Ramsay Rankoussi, Vice President, Development, Africa and Turkey at Radisson Hotel Group, added: “Our ambition is to continue to develop in the markets in which we already operate and to penetrate new markets with our main brands. Building on our strong portfolio of city hotels, we are focusing on resort destinations and expanding our presence in new strategic markets.
“In addition to opening our first three hotels in Madagascar earlier this year, we will open hotels in South Sudan, Djibouti, Victoria Falls and Ghana. Conversions will remain a priority and we will continue to innovate our business approach with relevant and tailor-made solutions to adapt to changing market conditions.