Radisson Hotel Group Africa Regional Director Bert Fol said the brand plans to expand its hotel business in Nigeria and other African countries by 100 to 150 hotels by 2025.
He also said the company would double its presence and operations in Nigeria during the period.
According to him, Nigeria is among the company’s four focus countries on the continent and as such, Radisson plans to aggressively increase its portfolio in the West African country.
He said so during a press conference in Lagos.
Fol, who recently took over as the hotel company’s new regional director for Africa, is expected to lead its operations in English-speaking African countries.
He said, “It is interesting to see business coming back to Nigeria. The hospitality industry has been through a very difficult time over the past couple of years and has managed to perform so well. Thank you to the great partners we have in Nigeria and our great dedicated and passionate team. Africa is a priority for us at the company and I’m sure it comes as no surprise to anyone in the room.
“We know a lot about Radisson’s history in Africa. We now have 100 hotels in Africa in operation or in the pipeline. These are confirmed signed agreements. And it is our ambition and our goal to increase this number to 150 hotels in operation and in pipeline by 2025.
“And specifically, looking at Nigeria, it’s one of the four target countries in Africa, and again, that’s not surprising considering it’s the largest economy on the African continent. . Our goal in Nigeria is therefore to more than double our portfolio and presence in the country by 2025.”
As part of its expansion strategy, the brand plans to grow each of its six brands in Nigeria, including the brand new Radisson Individuals brand, to support potential conversions.
“These ambitious expansion plans and the success of our hotels in Nigeria – even during difficult times such as the COVID-19 pandemic, where our operating hotels in Nigeria have continued to be market leaders, not only in the country but on the continent – is only possible thanks to our wonderful partners and passionate teams,” added Fol.
According to him, four properties are currently under development in various locations across the country and are expected to open by 2025, while adding that the organization is looking for new partners.
He noted that while the pandemic has affected hotel development, Radisson has seen much faster expansion in Africa over the past five to six years.
The Regional Manager explained: “We already have four new hotels in the works which we plan to open in the next three years and we are constantly looking for new partners and new hotels which we will build to manage, in the future. We never tire of saying how much we want to grow on the continent and also in Nigeria.
On preparing its hotel brand for competition, he said, “Radisson Blu is prepared for competition, and I’ll expand on that response by saying that the global branded hotel industry is extremely competitive. And one of the things that’s quite surprising in Nigeria is that it’s not that competitive in terms of global international brands, and I think that’s going to change in the future and it’s already happening to change.
“In most of the markets we work in, competition is fierce. And one of the key things that we will continue to do at Radisson is to differentiate ourselves from companies in terms of flexibility, results for owners and excellent service for our customers. Whatever things hotels try to do, we believe we are doing a little better and taking care of our employees.
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