As restaurants seek to remove friction from the ordering process, many are rolling out increasingly intuitive mobile ordering options, but voice commerce has been slow to take hold.
According to the results of the 2022 edition of the PYMNTS Restaurant Readiness Index, created in collaboration with Paytronix, which is based on a survey of more than 500 managers of quick service restaurants (QSRs) and restaurants full-service (FSR) across the country, only 10% of restaurants offered voice-activated device ordering capabilities, as of April. This share is up from 7% in September 2021.
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Third parties may play a role in improving the availability of technology. In May, for example, Uber Eats announced an integration with Google Assistant to enable voice control.
“Just say ‘OK Google’ and ask your phone to order a meal at a restaurant on Uber Eats,” Uber CEO Dara Khosrowshahi wrote in a blog post in May. “Voice Ordering will begin rolling out globally in English this summer with additional languages to come.”
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